What Makes A Good Website For An Internet Business Start Up?
A key component for a profitable internet business is knowing what makes a good website. The task is to make sure that your website not only attracts prospects, but provide them with information that they are searching for plus also to entice them with a product or service that will enable them to make progress or overcome a hurdle with their interest.
The challenge is to have good design, compelling copy and a user friendly experience but also to ensure that your website is fully search engine optimized in order for the search engines such as Google and Yahoo to index it and all the pages it contains.
So you have to ask the question of what do you want on your online business website? As a business requires customers, your overriding task is to get them to land on your website. You can achieve this by ensuring that there are many links on other websites that point back to your own. A link to your website on another relevant website will possess greater search engine value than having links anywhere for the sake of having them. Don’t forget that quality will always be more important than quantity in this respect. When the number of links grow, your website will rise in the search engine placings giving it a greater exposure to those searching for such information.
When the prospect lands on your website they will be expecting to see information related to what made them click the link in the first place. It is a waste of time for someone to click your link and find that the landing page is completely different to what they were expecting. Relevancy cannot be underestimated here. The prospect will be seeking further relevant information and this is then the opportunity for you to provide it for them.
Have you thought about writing some articles based on various keywords about your niche market? This will provide depth and relevancy to your website which will add weight and importance within your defined niche market. The search engines will always give more prominence to websites with lots of pages filled with relevant content. The ideal structure is to create an article page with each of the articles linked to their own sub page.
It is important that a website has relevant graphics though do not go overboard and fill it with graphics for the sake of it. And don’t forget to have lots of linking between the pages of the website ensuring the link wording includes top keywords that are relevant to the page that you are linking to.
And whilst your main focus may be to offer your product for sale, your website must have a sign up facility where you take the prospects email contact details in exchange for giving them a free resource such as a report, eBook or audio. They will then be on your email list for you to keep in contact by sending them helpful information, plus also to make them aware that your product can help their interest in progressing or overcoming a hurdle.
As can be seen, what makes a good website for an internet business is not one or two elements, but a combination of various methods to make your website attractive not just to the visitor but also to the search engines.