B2B Marketing Promotions

SEO consulting can help grow a company’s lead generation numbers just by virtue of making the company website found more easily on different search engines. SEO consulting agencies work to optimize a company’s website, following the different techniques and tactics that SEO experts have found to work well.

Here is how SEO consulting can help improve lead generation.

A realtor specializes in mid-century modern homes in a particular part of town. Her website is currently a few pages of the usual real estate speak about customer satisfaction, putting buyers in their new home, and pictures of happy families. But the realtor’s site does not rank well, and gets very few leads.

1) The SEO consulting professional first determines which keywords and phrases potential customers will use. They do this by checking other real estate websites, looking at the realtor’s website analytics, and using SEO tools that show the best/most used keywords other visitors use when performing similar searches.

2) Next, the SEO consulting pro will revamp the realtor’s website as needed, placing keywords in strategic areas, like page titles, headlines, and body copy. This “on-site SEO” an important part of any SEO consulting work, because this is the structure the search engines look for in order to determine what a website is about. If this important structure is missing, it is more difficult for the search engines to determine what a website is about. While it will not ruin the realtor’s chances for being found, it does make it that much harder to be found, compared to other, similar websites.

In the realtor’s case, the SEO consulting firm will recommend keywords like “mid-century modern,” the name of the neighborhood, and the name of the city.

3) Blogging is another important tool in an SEO consulting pro’s toolbox. While the SEO consulting firm may not provide this service themselves — it is either up to the client to write their own content or an professional business blogging service — they will recommend it, and can even help create the blog. For the best effort, the blog should be a part of the realtor’s website.

That is because the search engines focus on a website’s frequency and recency of updates — how often do they do it and when was the last time they did it? The more often a website is changed, the more valuable a search engine assumes it is. A blog is the easiest way to update the website, because a weekly or twice-weekly blog post will have the same effect as constantly changing the website.

For the realtor, she should blog regularly about new houses for sale, changes in the neighborhood, state of the school, new restaurants, and anything else that will mention the keywords from point number two.

4) Backlinking is another service that top-flight SEO consulting firms will provide. While on-site SEO is important, it only tells the search engines what is important. Backlinks are what tell the search engines if something is popular and important. In that sense, backlinks are like votes. The more votes something has, the more important the search engines think it is. While anyone can read a book on SEO and call themselves an SEO consulting pro, the best agencies will actually manage backlinking for their clients as well.

For the realtor, her backlinking strategy needs to include articles written by other bloggers, comments left on other blogs, and even special mentions on discussion forums and community sites.

By hiring an SEO consulting agency to handle these details, the realtor will begin to see her website climb up in the search rankings. As she climbs up the rankings, she will also see an increase in traffic to her site — that traffic represents interested home buyers and sellers. As they read through her valuable information, they will then contact her for help in buying or selling their homes. The more contacts she gets, the more opportunity she has to close sales.

SEO consulting can help other businesses grow in this same manner. It is all a matter of knowing the best and latest techniques, and knowing how to capitalize on the things that potential clients are looking for.

Rostin Ventures SEO consulting services of social media marketing, search engine marketing and reverse SEO techniques proactively brands online which will improve lead generation.

The mobile SEO world is deeply divided. They are deeply divided in a way that only the true geeks can deeply divide. Entire church denominations have splintered over much, much less.

What is rocking the mobile SEO world is the question of dedicated mobile websites and domains: are they important, necessary, and valuable, or are they a complete waste of time?

The argument boils down to whether companies need a mobile-specific website and a mobile-specific domain name on the .mobi platform. Should companies purchase a .mobi domain name and then a separate server to store their specially-designed mobile websites.

Mobile SEO Argument #1: Mobile Websites and Domains Are IMPORTANT – Some mobile phones have problems rendering websites, say these proponents. And mobile search engines look at websites differently than regular desktop websites. Even the users visit a website for different reasons, whether they are on a laptop or on their mobile phone.

Generally, a person who is looking at a mobile site only needs basic information, not long blocks of copy, Flash-based movies, or giant graphics that are difficult to read. They want quick information, because they are usually on the move, trying to find an address, look up an item, or decide what they should buy. They do not have the time to sit down, research, investigate, and ponder. This means their web browsing habits are different — they want fast, simple, and easy to use.

Also, a .mobi domain name is important to mobile SEO because it helps the mobile search engines determine whether to include a page in their mobile-only search results. Plus, it makes it easier for mobile SEO professionals to buy a domain that matches their most-frequently searched keywords.

This means mobile SEO professionals need to do what works for both the search engines and the mobile users. They need dedicated pages that are programmed in HTML5. They need pages that only a mobile user will want, like contact information, directions, menu, easy ordering, etc.

The benefit of this approach, say the proponents, is that it boosts mobile SEO rankings, making sure the company’s website appears at the top of the mobile search results.

Mobile SEO Argument #2: Mobile Websites and Domains Are NOT NECESSARY – These proponents argue that the modern smartphone is like a mini-computer capable of rendering any website. There is not even a need to create mobile pages on a desktop site, because the site will render beautifully on the smartphone’s web browser.

The benefit this has to the mobile SEO professional is that it saves money: no need for extra programming, extra domains, server space, and someone to manage it all. Any money that would have gone into website development and mobile SEO can instead be put into other social media marketing efforts.

The problem with his argument is that not all phones are the most up-to-date smartphones. They do not all render web pages correctly. Of the total cell phone market, only 28% of them are smartphones. And some of those phones are older and still cannot render desktop websites.

The proponents then say that if companies would only program in HTML5, then any device could read it — desktop computers, laptops, tablets, and cell phones — and this would no longer be an issue. Of course, the costs and hassles of redesigning an entire website is going to result in the same extra costs that creating a mobile website and hosting would have in the pro-mobile site argument above.

While this mobile SEO argument is not going to be resolved any time soon — at least not until all websites have begun adopting HTML5 and/or all smartphones are able to render desktop websites no matter the age. Until then, the mobile SEO professionals will hotly debate and discuss this issue for years to come.

Rostin Ventures offers affordable social media marketing services including mobile SEO that are easy to access. Rostin Ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

Social media marketing has many myths and untruths surrounding it, usually by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them.

The Company’s Customers Do Not Use Social Media – This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing.

People Might Say Bad Things About The Company – People are saying bad things about the company already. The only difference is that by not being on social media, the company cannot know how big the problem is. Social media marketing professionals can recite case study after case study about companies that were caught completely unaware about a problem on social media for weeks or months, until the mainstream media called to ask about it. The only way to see if people are saying bad things on social media is to be on social media.

Social Media Is Not Mainstream – There are 170 million Facebook users in the United States — nearly half the population. Very few things have that level of participation, except television, radio, and newspapers (and newspapers are dwindling). By ignoring a social media marketing opportunity like Facebook because of the mistaken belief that it is not mainstream, companies are ignoring a large part of their target market.

Of the 81 million Gen Yers in this country, 96% of them are on a social network of some kind. In fact, many of them do what they can to avoid mainstream advertising, by recording TV shows and skipping the commercials. However, they can be reached via social media marketing methods, like Facebook ads. Furthermore, social media marketing professionals can also specifically target their ads to Facebook users, based on their age, sex, relationship or job status, and even geography. Companies can reach women in their 50s who live in Florida, or single men who are between 18 and 24, living in a large city. Rarely, can mainstream media achieve such targeted results.

Social Media Results Cannot Be Measured Actually, the advantage social media marketing has over mainstream marketing is that it can be easily measured with different social media monitoring tools. Not only can these analytical tools measure where something is being said about a company, it can measure the sentiment of the message, to see if it is positive, neutral, or negative.

Website analytics can even determine how many people arrive at a website, what steps they followed to get there, what pages they visited while they were at the website, and even if they made a purchase. This means that not only can social media marketing pros monitor the traffic to a particular website, they can determine what online mediums are having an impact on sales. Mainstream advertising cannot do that.

Internet marketing is not a new field — it is more than 20 years old — but there are still plenty of myths that surround it. And until these myths are disproved and social media marketing joins traditional marketing as an accepted and effective marketing channel, social media marketing pros will continue to fight this battle on a daily basis.

Rostin Ventures offers online marketing and SEO Consulting services that are affordable and drive search engine ranking through Social Media Marketing, Online Reputation Management, Social Marketing and web 2.0 communities and resources.

By Jessie Andrews

Are you involved with social media marketing in your business? If you are not, what is holding you back? The reason you should seriously think about this is you can leverage it in so many profitable ways. The article below explains three effective social media tips for business that can help you integrating it with your venture.

Be careful about where you spend your marketing time at any social site because you can quickly get lost in the crowd and become inefficient. Do not go looking for your audience everywhere including other markets because it is not cost effective in terms of the value of your time. Time with your target market is time well spent at all social media sites, and this is the one thing to keep uppermost in your mind. It really is a worthy idea to try to work as smartly as you can simply because the numbers are so huge. There is great merit when you follow a structured marketing blueprint for your social media campaigns. So pick what kind of social media platform works for you, fits perfectly and just go for it without any second thoughts.

Let’s face it, social media takes dedication, even if you’ve got a big brand you still need to give time to it to make sure your target audience understands you. There is nothing extraordinarily departing from the norm with social sites and marketing, and it seems that people distort the real picture because it is Facebook or social media. People do not want their time wasted, just like you and me, and so you can stay out of difficulties if you avoid that while helping people in a meaningful way. Do not forget to engage in optimization and testing, so that means you need scripts for tracking purposes. You need to know where you’re going, and which direction you’re headed to so that any mistakes that happen can be easily found and rectified.

You still have to do the same things as you would for any online business; know your niche audience so you can talk to them. You must know what your market wants, and then you install campaign tracking so you can measure quantities like conversions, etc. Give in your campaigns in the form of talking to your audience whether it is through exchanging of posts or answering email inquiries.

Social media can be used effectively for any business, as long as you know who your target audience is and how you’re going to approach it.

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Social media SEO has increased in importance, thanks to some changes in Google’s algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm — in other words, the more connections a person has, the more likely some of their material they have read or recommended will show up in the person’s search engine results page.

And social media SEO looks like it is going to become more important with the introduction of new tools like Google+.

For example, Craig is looking for information on vacuum cleaner repairs, they do a Google search for the term “vacuum cleaner repairs.” If Craig is not logged in to Google, or does not have many connections, Google will present him with the most objective posts that rely on the typical search engine optimization techniques. He will most likely be presented with the best optimized site about vacuum cleaner repairs.

But, if Craig is active on social networks like Twitter, is connected to a lot of people on Google+, and even has someone in his Google Contacts list, Stacy, who has a keen interest in vacuum cleaner repair shops, then anything Stacy has said about vacuum repair is going to appear on Craig’s search engine results. If Stacy has left a comment on a vacuum repair page, or shared a vacuum repair blog post, or even written a vacuum repair blog post herself, then her results will show up on Craig’s page.

This will have two positive effects on social media SEO. One, the more connections a business has with potential customers, the more likely they are to show up on the search engine results page. And two, people who write blog posts about vacuum repair can finally show their faces in public without being embarrassed.

Social media SEO takes advantage of the connections between a searcher and their networks, because people tend to believe and trust testimonials and opinions of their friends more than they do of complete strangers. But they believe and trust testimonials of complete strangers over the information provided by traditional marketers.

The implications of this for traditional marketers is that they may no longer bark at their customers with new special offers and promises of big savings and crazy prices. Customers are no longer looking, at least on social media, for typical marketing behavior. They are skipping TV advertisements, leaving commercial radio for satellite radio and Internet radio, and blocking ads on websites with software, all to avoid being slimed with traditional advertising methods.

These days, customers want relationships with their companies. They want to hear from companies they trust, and that have provided value to them in the past. They want to connect with companies that will not send them constant advertisements or pester them with needless communication. They would rather work with companies who help them answer questions, solve problems, and help them fix issues.

This means that for social media SEO to truly work, businesses need to connect with potential customers via social networks like Google+, Twitter, and Facebook (if appropriate), and communicate with them in the manner they want, not the way the marketing department thinks it should be. The businesses need to create a valuable newsletter, add people to their email list, and ask them to add the business email address to their white list. They also need to frequently write blog posts that address different questions and problems these potential customers are facing.

As these businesses connect with these customers via social media, it also means the business will show up with a high search rank whenever these customers do a search for a topic the business can handle.

Rostin Ventures has refined the social media SEO formula and offers affordable social media marketing services that are easy to access. Rostin ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

By Cathy Quel

If the truth be told, there is nothing better than incorporating social media into your business marketing strategy. As of July 2011, Facebook alone has 500 million users. And, social media is definitely one of the most affordable tools that companies have to use when executing a marketing promotion.

So, if you’re using social media as part of your marketing strategy but you are not seeing the results that you feel you should, you’re probably making at least one of the five most common mistakes that people make when using social media.

Listed below are five of the most common mistakes to avoid when using social media as part of your total marketing program:

#1 Not having a company website

This is actually the biggest mistake that companies make. Social media is an excellent tool to use however you absolutely must have a company website. When you use social media the correct way, your social sites should drive traffic to your company website. How on earth will your visitors find out about your products and services that you offer if they don’t have a website to go to?

#2 Tweeting the same message again and again

This is another big no-no. When people visit your Twitter page, they should not see a whole bunch of tweets with the same message. Even though you might be promoting an identical product or service, you need to change up your language every time you send out a tweet.

#3 Having a lot of spelling mistakes on your pages

People are people and people make mistakes. You will always have the occasional typo in an article that you are writing or content that you put on your Facebook page. However, if you constantly have typos on your pages, you will look totally unprofessional. You can certainly use Word to type out your content before putting it on your social media page. Word will highlight typing errors and you just have to to correct them.

#4 Being unprofessional on your personal site

Although your personal site is apart from your business site, it is just a fine line. If people desire to do business with you online, they will search for your name on line. Don’t post suggestive pictures on line or anything that will have a negative effect on you personally. It’ll definitely have an unfavorable effect on your business.

#5 Spamming

If you participate in discussion groups and online forums, you should not sell your goods and services there. If your particular subject comes up in discussion and you contribute to the discussion with valuable information, then you can mention your particular goods or services. Not to just promote, but also to assist people with issues that they may be having. If your product or service can really assist the people in the discussion, then mention it.

If you go into discussion forums with the sole purpose of promoting your products, you’ll be labeled a spammer and no one inside the groups will pay any attention to you.

#6 Not measuring results

Measuring results is something that a lot of us can forget to perform. In what way will you know if your social marketing plan is working if you don’t measure your results? Depending on your particular category or niche, you will definitely measure things differently. If you only measure people who hit the “like” button, that won’t tell you if people are really listening to you or if they are visiting your website and then purchasing your products. Some measuring tips should be to keep track of the number of sales that you get from referrals, how many visitors you are getting to your website and if you use coupons, just how many coupons are being utilized by your clients. You should utilize what’s going to work for you and your particular type of business. But, you need to track everything. You need to know what is working and what is not working so you don’t spend all of your time on things that aren’t working for your business.

So, listed below are the most common mistakes that are being made with social media:

Not having a business website,tweeting exactly the same messages over and over again, spelling mistakes on your pages, being unprofessional on your personal site, spamming and not measuring results.

Work diligently on these 6 common mistakes and watch your social marketing strategy take off!

Do you want to learn more about using Social Media to increase your business? If that is the case, download my free Social Marketing Guide here: . Visit my website at Work Online Success.

Social marketing is a relatively new advertising concept that was originally introduced in the 1970s. Philip Kotler and Gerald Zaltman discovered at this time that the same strategies used to sell customers products and services could also be used to sell them on ideas, attitudes and behaviors. The primary purpose of the approach was to benefit the general public by influencing behaviors in an advantageous way.

Today, social marketing has become an effective method for generating website traffic, as well as persuading consumers to purchase a broad range of goods or services that fit well within a single category. It can also be used successfully through a joint venture, as long as both businesses are onboard with what social marketing is and how to use it effectively.

The Components of Social Marketing

A successful social marketing strategy includes the following components:

- Product: This does not refer to a specific product, but rather a spectrum of products that fit within the intangible ideas the advertiser is trying to get across, as well as the benefits the consumer stands to gain.

- Price: As opposed to a set monetary value, the price in social marketing shows what one must do to get the product in question. The actual price is minimized in a successful social marketing campaign.

- Place: This component refers to how the product reaches the consumer, and it requires a basic knowledge of the habits of the target audience to reach them effectively and fit with their lifestyles.

- Promotion: Promotion incorporates a wide range of methodology to alert customers to the product in question and creating a sustaining demand for it.

When all of these components are successfully integrated into a social marketing strategy, you are much more likely to succeed in your social marketing endeavor. It is also important to remember that the ultimate goal of social marketing is to influence behavior, rather than simply sell a product.

How to Use Social Marketing

To incorporate social marketing into your joint venture, you must first develop a thorough understanding of your target market. Social marketing begins by identifying the market need and then addressing that need directly for a better response. To legitimately influence one’s behavior, you must provide good reasons why that behavior change will reap serious benefits to the consumer.

Once you have convinced the public that they need a behavioral change, make it easy to follow through by ensuring your product or service is easy to find and purchase.

While social marketing is often used in industries like health care, it can be effective in other fields as well. The primary principles to keep in mind when launching a social marketing campaign are that you are ultimately interested in action by your target audience. You promote this action by offering a fair exchange that is beneficial to your customers, offering concrete benefits whenever possible. When these steps are carefully followed, you do much more than sell a product; you sell the idea of your product, complete with benefits that will keep customers coming back for more over the long term.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

Today social media marketing leads the way for marketing efforts online. There are several companies that are taking advantage of social media to get more exposure and to drive targeted traffic to their sites. Unfortunately, one of the biggest problems that marketers face with this kind of endeavor is that it is hard to be as productive as they can be. You will find that there are all sorts of things that can eat up your time, confuse you or making your job really hard if you don’t do them correctly. Keep reading to learn how to take proper advantage of the promise offered to you by social media marketing without allowing it to take up all of your time.

This type of marketing requires you to know what’s happening and trending in your market. It is increasingly difficult to keep track of everything, however, due to the massive amounts of information available. This is why you should start using blog aggregators such as the Google Reader, Alltop and Bloglines to find out what topics are actually trending online. This is one of the best ways to keep up with the market, and cut down on your research time when creating the content for social media sites. Time management techniques will help you make the most of your time and effort. You will increase your productivity when you learn how to effectively manage your time. Dedicate blocks of time to achieve specific targets and see to it that you achieve them. This allows you to schedule regular breaks, as well, so you don’t get over tired. The reason why many people are low on productivity is because they’re simply not managing their time properly. Because it takes time to see results, social media marketing can be daunting. Your efforts will really pay off and your productivity may even double when you find time management techniques that you’re comfortable using. The Pomodoro technique can help you cruise through hours of work with minimal distractions.

Platforms like WordPress can make your job and maintaining your blog easier due to the many plugins they offer. The hundreds of plugins designed for WordPress can help you increase your productivity. The “All in One SEO” plugin offered on WordPress gives your blog the advantages of SEO as well as an edge over your competition, which is why it’s one of the most preferred plugin.

Social media is a fast growing forms of Internet media, and it is being rapidly embraced by people, making it more competitive with time. If you know how to use social media without it becoming a waste of time it won’t take long for you to see all sorts of great results coming your way.

For more tips on tricks on social media marketing check out this article on social profit formula. There is lots of good information there!

Twitter offers a no cost opportunity to connect with your community, build your list, peak your prospects interest and get the word out about your business. With more and more people using the internet as their primary means of staying informed. Twitter is more valuable than ever. If you are in business, you’ll need to learn how to use Twitter effectively.

First you will need to open a free Twitter account and choose a Twitter name. Keep your branding in mind when choosing a name. If your company and website use your name then you must follow suite. If your business has a name Sears or Fashion Bug, then you will want to use your business name there as well. Keep your branding consistent in everything you do.Now you must set up your profile. Use the logo or photo that you use in your other branding. Again stay consistent. You want people see your logo or photo and recognize you. If Nike used a photo of the CEO of the company’s dog or your kids you would have no idea what company it was, would you? Of course not. You know them by their logo and their “Just do it” slogan. The same applies for your own business branding. You must keep in mind that Twitter is used to build relationships. If you are promoting yourself and your position with the company or you make up the company, you will want to use a photograph of yourself and your name.

Now you will need to write a Bio about yourself or your company. If you are the company, using a keyword rich tag-line and a few of your interests. Then you will put in your URL or giveaway. If you are in Affiliate Marketing, this is a perfect place to put the link to the opt in page of what you are currently promoting.

Then if you wish, you can make changes to your background. This option will be in your settings. A web designer can easily add your company’s logo in the background. You will want to choose many people to follow. Pick people in your niche. To find people to follow, type in names or key words associated to your niche in the search bar to get started.

Now you are ready to tweet. Tweets can be no more than 140 characters in length. It can be a challenge to say what you want to say in only 140 characters, but it’s usually not a problem. Remember you’re goal is to build relationships. It’s called a social network because that’s what it is designed for. So be social. Interact with people, tweet interesting tidbits, be interesting and interested and reply to others comments regularly. Make conversation, get to know people and have fun.

You are not there to blast the link to your products constantly. It’s alright to do so, but you must do more engaging than selling. People buy from those they know like and trust. Getting to know others on Twitter and the sales will follow.

Celene Harrelson teaches the basic strategies to build a profitable internet business. Go to My Online Business Training to recieve the popular “Just Ask Celene” free audio training.

Social media has taken the internet by storm, but some small businesses can find themselves wondering how to get started. In my role of helping people make money online, I know that there can be some concerns. In this article I address these concerns to provide a way forward. Social media is a powerful way to make a mark with your online business.

Won’t social media go away again soon?

I used to be told this quite regularly by my clients. However, social media is here to stay and evolving every day. Business is most effective when it is based around building relationships and trust – social media offers the ideal platform for this. It’s also a great place to understand the concerns of prospects and to engage and respond to these concerns.

I don’t have the spare time to invest in socialising.

This is a very big concern for many people. There is a time commitment involved, however, the rewards can be immense. By setting goals and a time limit for your involvement, you can make great progress in meeting new people to build relationships with. Very effective social media marketing can be achieved with just 6 hours a week.

It’s a pointless use of time.

This can be true if time is taken to find the valuable areas of social media. Once goals have been identified, then it is possible to prune contacts and what is shown in the newsfeed so that the best results can be achieved.

I don’t want to mix my personal life with my business life.

Social media is really all about people. All people enjoy making connections and sharing useful information and good ideas. Facebook enables the possibility to operate in both a business sense and a personal sense.

What will I say and why would people listen.

The most powerful way to work in business is to consider the customer. What would people like to hear or see on social media? How can your clients address their challenges and solve their issues? What new information have you found online that you feel others would want to read about? By sharing information and your opinion on issues, you can be useful and allow others to get to know more about you.

I don’t know how to get started on it.

Spend time listening before jumping in. What are people discussing and sharing and why? You might want to connect to a variety of thought leaders in your industry and look to see what they are sharing. You can also study how others are going about social media engagement to understand what works best. Take a look at your competitors for some ideas to get started.

Social media really is a powerful way to connect and to build relationships. It also offers advertising opportunities that offer direct advertising to a targeted audience.