What is rocking the mobile SEO world is the question of dedicated mobile websites and domains: are they important, necessary, and valuable, or are they a complete waste of time?

The argument boils down to whether companies need a mobile-specific website and a mobile-specific domain name on the .mobi platform. Should companies purchase a .mobi domain name and then a separate server to store their specially-designed mobile websites.

Mobile SEO Argument #1: Mobile Websites and Domains Are IMPORTANT – Some mobile phones have problems rendering websites, say these proponents. And mobile search engines look at websites differently than regular desktop websites. Even the users visit a website for different reasons, whether they are on a laptop or on their mobile phone.

Generally, a person who is looking at a mobile site only needs basic information, not long blocks of copy, Flash-based movies, or giant graphics that are difficult to read. They want quick information, because they are usually on the move, trying to find an address, look up an item, or decide what they should buy. They do not have the time to sit down, research, investigate, and ponder. This means their web browsing habits are different — they want fast, simple, and easy to use.

Also, a .mobi domain name is important to mobile SEO because it helps the mobile search engines determine whether to include a page in their mobile-only search results. Plus, it makes it easier for mobile SEO professionals to buy a domain that matches their most-frequently searched keywords.

This means mobile SEO professionals need to do what works for both the search engines and the mobile users. They need dedicated pages that are programmed in HTML5. They need pages that only a mobile user will want, like contact information, directions, menu, easy ordering, etc.

The benefit of this approach, say the proponents, is that it boosts mobile SEO rankings, making sure the company’s website appears at the top of the mobile search results.

Mobile SEO Argument #2: Mobile Websites and Domains Are NOT NECESSARY – These proponents argue that the modern smartphone is like a mini-computer capable of rendering any website. There is not even a need to create mobile pages on a desktop site, because the site will render beautifully on the smartphone’s web browser.

The benefit this has to the mobile SEO professional is that it saves money: no need for extra programming, extra domains, server space, and someone to manage it all. Any money that would have gone into website development and mobile SEO can instead be put into other social media marketing efforts.

The problem with his argument is that not all phones are the most up-to-date smartphones. They do not all render web pages correctly. Of the total cell phone market, only 28% of them are smartphones. And some of those phones are older and still cannot render desktop websites.

The proponents then say that if companies would only program in HTML5, then any device could read it — desktop computers, laptops, tablets, and cell phones — and this would no longer be an issue. Of course, the costs and hassles of redesigning an entire website is going to result in the same extra costs that creating a mobile website and hosting would have in the pro-mobile site argument above.

While this mobile SEO argument is not going to be resolved any time soon — at least not until all websites have begun adopting HTML5 and/or all smartphones are able to render desktop websites no matter the age. Until then, the mobile SEO professionals will hotly debate and discuss this issue for years to come.

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And social media SEO looks like it is going to become more important with the introduction of new tools like Google+.

For example, Craig is looking for information on vacuum cleaner repairs, they do a Google search for the term “vacuum cleaner repairs.” If Craig is not logged in to Google, or does not have many connections, Google will present him with the most objective posts that rely on the typical search engine optimization techniques. He will most likely be presented with the best optimized site about vacuum cleaner repairs.

But, if Craig is active on social networks like Twitter, is connected to a lot of people on Google+, and even has someone in his Google Contacts list, Stacy, who has a keen interest in vacuum cleaner repair shops, then anything Stacy has said about vacuum repair is going to appear on Craig’s search engine results. If Stacy has left a comment on a vacuum repair page, or shared a vacuum repair blog post, or even written a vacuum repair blog post herself, then her results will show up on Craig’s page.

This will have two positive effects on social media SEO. One, the more connections a business has with potential customers, the more likely they are to show up on the search engine results page. And two, people who write blog posts about vacuum repair can finally show their faces in public without being embarrassed.

Social media SEO takes advantage of the connections between a searcher and their networks, because people tend to believe and trust testimonials and opinions of their friends more than they do of complete strangers. But they believe and trust testimonials of complete strangers over the information provided by traditional marketers.

The implications of this for traditional marketers is that they may no longer bark at their customers with new special offers and promises of big savings and crazy prices. Customers are no longer looking, at least on social media, for typical marketing behavior. They are skipping TV advertisements, leaving commercial radio for satellite radio and Internet radio, and blocking ads on websites with software, all to avoid being slimed with traditional advertising methods.

These days, customers want relationships with their companies. They want to hear from companies they trust, and that have provided value to them in the past. They want to connect with companies that will not send them constant advertisements or pester them with needless communication. They would rather work with companies who help them answer questions, solve problems, and help them fix issues.

This means that for social media SEO to truly work, businesses need to connect with potential customers via social networks like Google+, Twitter, and Facebook (if appropriate), and communicate with them in the manner they want, not the way the marketing department thinks it should be. The businesses need to create a valuable newsletter, add people to their email list, and ask them to add the business email address to their white list. They also need to frequently write blog posts that address different questions and problems these potential customers are facing.

As these businesses connect with these customers via social media, it also means the business will show up with a high search rank whenever these customers do a search for a topic the business can handle.

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SEO is often painted as something that is extremely difficult, with warnings about messing everything up if it’s done wrong. These are scare tactics in many cases – most people are perfectly capable of handling a little SEO on their own. You just need to be smart about what you’re doing and educate yourself before hand. Here are some great SEO tips to help anyone get started with their new campaign.

Be Bold – It’s old school, but bolding the keywords within your content can have some impact on your SEO. It also makes your keywords stand out to the people reading your content, which can improve conversions as it promotes the relevancy to the reader. Just don’t bold every instance of the keyword.

Deep Linking – If you send all of the traffic to your home page, the search engines are going to flag you as less relevant. Make traffic point to deep pages and the search engines will start to think you’re an authority on various subjects, because people want to share your deeper material.

Social Bookmarking – Social bookmarking can help you get your deeper pages and blog posts found online quickly. By bookmarking your content, you’re not only getting a link back to that page but you’re also opening the potential floodgates for people to surge in through social bookmarking sites. That relevant, targeted traffic can really help your business thrive.

Title your Links – Many content management systems allow you to put a title on your links. Use titles for your link building within your domain as this can help visually impaired surfers. Likewise, the search engines can factor titles into your indexing, using them to determine the relevancy of content

Mind Your Anchor Text – SEO is important, but don’t put all your eggs in one basket. Change up the anchor text you use in your link building and SEO. If you lump everything under one keyword it can begin to look suspicious to the search engines. Use your URL, company name or some other similar keyword.

Site Map – To help with the indexing of your site and your overall SEO campaign, make sure you have an updated site map. This makes it easy for the algorithm to crawl the deeper pages of your site and find content much more easily.

Go Off-site – Don’t forget about your offsite content marketing for an SEO boost. There are a lot of ways to market offsite such as with article directories. Whether you’re link building or trying to funnel targeted traffic, content submission is typically free so it only costs you time to create and publish the content.

You don’t have to have a major college degree or attend an ivy league school to understand what goes on with SEO. The best route is to learn the basics and manage a few things on your own. Then you can turn to professionals to handle the rest.

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It’s not a bad strategy because it doesn’t hurt you, but how much does it really help you?

Let’s say you now have 30 domains, all containing your target keywords, but not including your main website. What can you do with them?

1. Keep them registered and do nothing. This prevents competitors from registering them and using them for their benefit. End result: No SEO value, for obvious reasons.

2. Within your registrar’s account, you can set up 301 Permanent Redirects for each one, redirecting them to your main website. End result: No SEO value, but if someone types in the exact domain name of one that you have registered and redirected, he/she will be taken to your main website, so you might get some traffic, but not likely and not much.

3. Use them for a mini-site buildout. This strategy is to actually use each domain on its own by building a mini-website using around it. End result: Potentially a TON of SEO value.

Let’s take a look at this “mini-site buildout” strategy; the one with the most SEO value.

One by one, you take each domain and host a site for it. If you have a hosting account for your main website, chances are you can just add on new sites to that same hosting account. This is very common and you can easily find out if you can do this and how you can do this by calling your hosting company to inquire.

Once you have your hosting set up and each domain pointing towards its own mini-site, you then want to build each site.

To build each site most easily, you should do two things: first, plan all the content around your main keyword (the keyword that is in the domain name) to include both articles and videos; and second, develop the site using some type of ready-to-go website template with a built-in CMS (Content Management System). Probably the best CMS to use in this case would be WordPress because it is very user friendly, search engine friendly, easy to set up, and there are a ton of free (and well-designed) templates out there.

OK, so now you’ve got your domains pointing to their own respective mini-sites, you have created all the content for them, developed the sites, and finally published all that content you created on to the sites, hopefully using a CMS like WordPress to do it.

Now, keeping your main website in mind, you’ll want to make sure you drive traffic from your mini-sites to your main website. To do this, simply include content about your main website in those mini-sites and include links going back to your main website. Furthermore, if you have a business phone number and operate over the phone, make sure to include your main business phone number on all those mini-sites.

There are more advanced SEO techniques you should employ; however, that is way beyond the scope of this information piece.

In conclusion, if you have already invested, or want to invest, in buying multiple domains for SEO purposes, then put them to good use. Keeping them “locked up” unused or simply redirecting them to your main website are not effective strategies. You want to use them to build out an “Internet empire” with a lot of “Internet real estate” all focused on your target keywords and eventually leading people to your main website and business.

To ensure that you set out a strategy that will effectively work for you over a long term you must allow for a certain amount of expansion whenever it becomes necessary. It is impossible to predict when a competitor will suddenly overtake you in the rankings and when this happens you will need to increase your efforts.

Here are some ideas on how to ensure that your foundation is solid, but can be expanded at any give time.

To start off with you must remember to follow whatever works best for you. There are many different choices when it comes to SEO plans and new ones arise on a daily basis. The point that makes SEO so interesting is that a lot of these different strategies will ultimately get the same results, even though they do it by different approaches. By learning which methods work the best for you when you are first beginning in your online home based business you will know when to expand your efforts in a hurry. It is also essential that you are aware of the things that do not work as there is nothing worse than trying to expand your search engine exposure only to learn that the new things you have added to your plan just don’t work at all.

Another point to keep in mind when first planning your search engine strategy is that you need to able to spread out your reach with a balanced approach. Although it is important to have a couple of tactics that you can rely on, you must be capable of being flexible if it becomes necessary to modify your SEO strategy at any time. This can happen when the search engines and Google in particular do major updates on their algorithms. Can you imagine if you built your whole base of links to your website just by submitting your site to directories and then Google changes the algorithm and suddenly those links carry less weight, you will have to quickly change your method of operation and use something else to get the links. When you have a balanced plan it becomes simple to just use the directories less and another method of your choice more.

To be sure that your legitimate online businesses are correctly set up for success and before you even begin you must not only create a solid plan of action, but you need to also plan to keep educating yourself, either through reading courses or watching tutorials. Whichever way you prefer, just always keep learning and improving on what you are doing to remain on top of things at all times.

The big difference between search engine optimization and many other forms of online marketing is that while some of these other popular methods may bring in quick results, over time the big payoff comes from setting a solid foundation that gives you the ability to expand your efforts when necessary and this comes from having a good SEO plan in the beginning. By finding what works best for you and creating a balanced SEO strategy for your legitimate online businesses you will benefit from having a solid foundation that will bring you long term success.

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How can an SEO consultant help? He or she will be able to take a look at your current internet marketing success, to see what needs to be changed. In many cases, you may not be marketing your brand as effectively as possible. He or she will be able to see what changes need to be made so that a proper marketing plan can be developed. It is important to carefully listen to all of the advice that you are offered.

An SEO firm will then perform a number of tasks in order to bring your company more success. This includes analyzing the keywords that web users are using to find businesses similar to yours. The firm will then help you target certain keywords, so that you can be more noticeable in search engine results. It is important to not that SEO is a process that may take some time.

An internet marketing firm will also help you create relevant content. This will not only help you increase your keyword usage, but it can also provide relevant and informative information for web users. This can help to educate more people about your brand and its products and services. Additionally, the company will work to get more websites linking to your website. This helps to increase the credibility of your website, and can help to improve your ranking over time.

As an SEO consultant or firm continues to work on your individual campaign, progress will be tracked. This can help to show what is working as well as what needs to be changed. You can learn a lot about the internet marketing process by taking a look at these reports and findings. It is important to ask questions if you do not understand something.

Take advantage of the world of internet marketing. With the use of search engine optimization, you can bring your company more online exposure. This can lead to more sales, which can continue to bring your business success. Do not overlook this important marketing need.

Optimization is important because there are thousands of sites for each keyword. A low ranking site might be number 889 on a list of 900, and most people are not going to scroll through that many sites before clicking on one. This is why it is important for website owners who do not understand keyword optimization to hire an SEO consultant.

Such a consultant will review the site and determine which keywords will effectively drive appropriate traffic. It is not just about getting page hits, but about getting hits from those interested in the subject matter of the site. Therefore, keywords must be highly targeted to the expected audience or customer.

Once the consultant identifies the proper keywords, he or she may actually produce content for the site containing the keywords. It is important that the words be placed appropriately within content, and not just scattered randomly through paragraphs or text boxes on the site. The consultant will understand the best place to put the words for optimum effect. For example, keywords in a page title usually have the best positive impact on ranking. Keywords used inappropriately within content may actually cause a negative impact.

How a website interacts with the rest of the internet is also part of search engine optimisation. A large factor in ranking is how many links on other websites are pointed to a site. An SEO consultant may assist in gaining outside links through article submission to rank building sites such as Ezine, Build My Rank and more. Other ways to gain such links include networking with like-minded businesses and becoming involved in forums or blogs.

Search engine optimisation is a vital part of website success, particularly for businesses who will be conducting all service or sales through their online presence. SEO takes time to build and maintain, but is worth the time and money spent. Business owners should consider SEO in the same budget line as advertising and marketing, and treat it with equal importance.

The thing to remember here is that the website and each page has to offer value and a positive user experience. Once word gets around that the site is better than others, more and more people should start visiting and talking about it. This buzz attracts search engines too, and the website’s pages start going up in search rankings.

This theory looks good on paper, so let’s get down to the actual components of an SEO campaign. The first and obvious concern is of course to offer visitors new, interesting and unique content on a regular basis. But there are a lot of other things that need tweaking, such as focusing the content of each page on specific keywords.

Find a free or paid keyword tool for generating high value keywords relevant to the site, and start matching these keywords to landing pages. Optimize the images and templates for better fonts and navigation menus. Move to a web host that is more search friendly with a fast loading speed.

Improve the site usability and use tools for traffic analysis – find out the demographics, where visitors are coming from and what they do on site. After this comes the heavy work of improving site visibility and a myriad other traffic acquisition methods. Major components include internet marketing, social media outreach and link building.

Link building is an ongoing activity that needs the supervision of a professional. There are numerous different types of links and link swap arrangements. For example, a link could be a 1-way organic link provided by like-minded webmasters writing about the same subject, or it would be a 2-way or 3-way link partnership. The links can be deep links, sitewide or blogroll links, or a home page link.

If anything, internet marketing requires even more expertise and is a much bigger thing to tackle. There are libraries filled with books about the many different ways to promote a website, including things like directory/article submissions, rss feeds & subscriptions, press releases, viral videos, forum postings and local business listings. The only thing that limits the returns here is how much time and money can be allocated to acquiring this traffic.

Apart from the search engines, social media is the biggest source of traffic for most websites. SEO just can’t be done without social media being an integral component for generating buzz, getting more visitors directly from the networks and as a result of a boost in search rankings when a link gets shared widely. There are also other ways in which social media can produce search traffic, such as keyword-targeted instant search visitors indirectly reaching the site after being sent to a social media posting.

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Internet marketing encompasses the entire world as an arena to promote your wares using a simple URL to a web site where people cab become your customers. Because of this, a web site should be attractive, but well organized so that individuals can find what they are interested in reading. Customer confidence can be improved by adding a Contact Us form to your site so they can ask additional questions if necessary.

The next step in site promotion is submitting the URL to search engines where their spiders will add it to the list of sites to index. Your site documents can include information which the spiders use in determining how to index the site. This information can be added in the Meta Tag fields, to include keywords which are used by the spiders for indexing, and in your Pay-Per-Click (PPC) advertising.

Link building is a promotional procedure that involves getting as many links to your site, as possible, from other peoples web sites. This is also known as ‘backlinking’, and is researched by the SE spiders to establish the popularity of your web site. The applied theory is that the more backlinks to your site, the more people who have done business with you and consider you a trusted source of products or services.

Article marketing is an area of site promotion where a business can increase its number of backlinks through the use of articles written on a related subject explaining the features and benefits of a product or service. Once this content is posted to these directories, other people can read them and may want to post the article on their web site. Each composition has a Resource Box where the author puts a URL to their site which creates another backlink.

Social media quickly took the world of the Internet into a whole new realm of personal interaction, and the result created a place where more backlinks can be established. A business person can post comments to blogs and other media about a subject that is related to that site and usually include a link to their own site where anyone reading that post can choose to follow the link for more information.

Mobile devices created another area of advertising where mobile marketing uses the same type of PPC ads as the search engines to promote a product or service. Shoppers can surf the Internet from their mobile phones and find restaurants, and other businesses, and in the process click on a backlink.

SEO is not just about having a beautiful web site, and submitting its URL to the search engines for indexing. It is about gaining the maximum amount of exposure for your business, as possible, while spending the least amount of money. SE companies want their SERPs to be quality links, and often change their tactics to ensure accurate results.

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To get a top ranking for your site takes a lot of effort but it is not impossible. The magic words are build-back-links or links on other sites that will lead net surfers back to your website. Now, you could be tempted to buy links. This is fine if you are only supplementing your effort with this method. It cannot be your primary plank as all the good Search Engines would be able to pick up this information and would shun you! So the only way is the hard way. Also, if you must buy some links try to select a site that has content that is also pertinent to your site and already has a good following. In all these matters you need to do a little bit of desktop research.

You could start by writing articles on subjects that have relevance to your website and submit them to various e-publications. This is a favorite haunt of Search Engines who are always on the prowl for more and more unique content and information. Those like eZine are reputed and established so being published by them would have some standing.

Then, you could try your hand at producing your very own blog. If this takes off and you have a sizable number of people following your blogs and participating in the discussions, you will become popular on the net and this will be taken due cognizance of by the e Search Engines. Going one step further you could submit your blog to various directories and thereby build back links. Make quite sure that your blog is clearly linked to your web site.

Web directories like DMLOZ are another good bet. They may allow you to post your link for free or do a trade with you or charge you something. Any which way, if you can get into a good directory (even if it means waiting up to six months) it will be good for your backlinks.

Yet another method that can be used is to post content on an internet Forums. Since these are informative and dynamic they attract both people interested in the subject of the forum as well as the eye of search engines who examine them daily. If what you have to say is interesting you will grab their eyeballs so to speak and your popularity will grow. Nothing succeeds like success. And, your website can only stand to gain from your popularity.

Finally, you could consider offering some freebies by way of internet tools of some sort that would attract other webmasters and by striking up their acquaintance you could pave the way for more interaction that could be mutually beneficial. This would help with your links. Particularly, if the websites complement your own site it would lead to a very rewarding win-win for all.

SEO is still an evolving tool and with time there will be more sure shot methods. Right now it calls for perspiration and perseverance.

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