Affordable SEO Services Firm: Organic SEO Verses Paid Ads
An affordable SEO services firm is tough to find, especially when you are new to online marketing. When you first get into web commerce and Internet marketing, you’ll start hearing a flurry of terms, like “organic search engine optimization” and “paid search engine listings.” What do they mean? Are they the same thing? Is this something I should be doing myself, or do I need to find an SEO firm?
Search engine optimization is one of those “so easy a caveman can do it” areas that people often end up neglecting it, or worse, not understanding it completely. That’s when it may be important to call in an SEO firm to pick up that part of the program for you, because, let’s face it, it’s really not that easy. But if you work at it, and spend a lot of time doing it, you can actually do your own search engine optimization. However, it can be rather time consuming to do properly, so if you have a large site or a new campaign, find an affordable SEO services firm to handle the heavy lifting for you.
There are a few major differences between organic search engine optimization and things like Google Adwords – paid search engine listings – which are a different beast altogether. Make sure you find an affordable SEO services firm that knows the difference.
The first place you’ll see the difference between organic SEO and paid ads is on Google’s search results page. Type in a search term, and see what comes up. You’ll see two sets of results, one on the left, the other on the right. The results on the left are based on organic search, while the results on the right are the sponsored links, or paid ads. According to some search marketing experts, organic search results make up almost 90% of total search results; the remainder are the paid search engine listings.
Second, the organic search results are improved by adding backlinks to a website, using keywords in an article and in anchor text, and using other proper SEO techniques. An SEO services firm is going to be able to show you the best way to accomplish either or both of these.
Third, paid search engine listings can let you “own” more keywords than organic SEO. With paid listings, you’re limited only by your budget — you can own thousands or even tens of thousands of keywords. With organic SEO, you’re limited only by your time, which means you will typically only be able to own tens, or possibly a couple hundred, keywords. An affordable SEO services firm will be able to handle either of these for you.
Fourth, while all search is trackable and measurable, paid search engine listings are more measurable than organic. For one thing, you can measure actual conversions and sales with your keywords, rather than just clicks and eyeballs. This will also speed up the research time in finding which are the best keywords to use for your organic search. By seeing which keywords have the most clickthroughs and conversions, you can see what the most important search terms should be for your organic search. Talk to an affordable SEO services firm about how they can help you.