B2B Marketing Promotions

Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Long-term customer loyalty is valuable and it provides for increased value through conversations of loyal consumers, within social media applications. Loyal consumers are the best advertisers of your brand. Word of mouth advertising, including social media promotions, are the leverage you need to build the highest conversions and downloads for your digital marketing campaign.

Examples of a digital promotion campaign are endless. For example, why not give away a free music download for every $10.00 spent? A customer will often round up to the next $10 increment just to get a $.99 download for free. In their mind, if a sale total comes to $16, they will justify spending that extra few bucks just to get the free song. That adds up the dollars and business for your company. Over time, this will add up.

Another way to boost your digital promotion campaign is by giving away free dollars. Why not give a free $10 gift card to your own store. This promotional idea does two things for you: First, keeps your money in your store. Second, the likelihood that the customer will only spend $10 is pretty low. They may use this as an excuse to spend a little more than normal, because they have a “free” $10.

You can even ask your customers to tell their friends about your digital promotion. We know several restaurants that have a digital promotion campaign on their Facebook page. Tell an interesting story or leave a positive comment, and you could with a $50 gift certificate to your restaurant. Then, their friends see the promotion and comment in their news feed, and they not only hear about your restaurant, but they will want to get in on the action too. If they’ve been to your restaurant, they’ll tell their story, and their friends will see it, and so on.

By giving away a larger gift as part of your digital promotion, you are generating more word-of-mouth conversation than you could ever get by spending that money on a “real” advertising campaign. The cost to you is $50 worth of food, the value you get can be in the hundreds or even thousands of dollars. Even if you only did this once a month, if you got two additional parties to spend $50 – $60 each month, you ROI is worth it.

Another digital promotion idea is to create a referral program. For every referral that results in a purchase, the referrer receives free movie passes, or coffee or dessert card. People love going to the movies and everyone definitely loves food. Your digital promotion coupons can be retrievable online by a code or even through email, which would also save you printing costs.

Several online websites have built their entire business around the digital promotion model. Websites like Groupon.com and Restaurant.com offer purchases of digital gift certificates for nearly half their value. A $45.00 gift certificate for some restaurants can be purchased for only $25.00 online. This is one of the best ways a digital promotion can create revenue. Who wouldn’t want to purchase a gift card for half the price and double the value?

The advantages for a digital promotion campaign are endless. The customer can print their certificates, download free music, or redeem their gifts at their convenience. Plus, by using a digital promotion, you are also make the lives of the winners much easier. No longer will they have to run all over town to retrieve their prize.

So the next time you’re looking for a marketing boost, consider a digital promotion campaign.

Digital promotions of Promotional Currency provide unique customer loyalty programs. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional marketplace.

Promotional incentives are a powerful marketing lever that brand advertisers can use to engage and excite consumers. They play a key role in launching new products, lifting sales of existing products, and cultivating customer loyalty. From the smallest “mom and pop” retail stores to the largest brands in the world, promotional incentives encourage people to experience products they might otherwise ignore.

Creative Ways To Leverage Promotional Incentives

Giving away free items is one of the most effective ways to stimulate a response from your target market. Nothing excites consumers more than the chance to receive something with a high perceived value for free. There are a variety of ways in which you can use free promotional incentives to motivate your audience to take action.

You can give your customers something for free in exchange for trying a new product or service. For example, Starbucks recently launched their Via brand of instant coffee and used promotional incentives to spearhead the effort. They organized a Via Taste Challenge to entice customers to try their instant brew. Customers in the Los Angeles area were asked to order a cup of Via. In return, they received a coupon that could be redeemed for any cup of coffee in the future.

You can also use promotional incentives to create a surge in sales volume around your brand. For example, Estée Lauder launched a promotion in October 2009 called “Your Beauty. Your Style. Your Profile.” They invited women to visit participating counters and receive a free makeover and photo. The photos were emailed to women so they could be uploaded easily to dating and social networking sites. The Estée Lauder logo was in the background of each photo, strengthening their brand.

Using Promotional Incentives To Collect Customer Information

In the Estée Lauder example, the promotional incentives were emailed to women who received makeovers. That means in order to receive their digital photo, women had to provide a working email address. This mechanism helped Estée Lauder to create a database of customers to whom they could market their products in the future. For example, they can email these customers a targeted holiday promotion focusing on the products that were used during the makeovers.

Mobile promotions such as music download promotions can offer this same advantage. When consumers visit your customized landing page to download your promotional incentives (e.g. free music downloads), you can require them to provide their contact information. In doing so, you’ll build a database of customers for future marketing campaigns.

The Advantage Of Delivering Promotional Incentives Online

When your promotional incentives are delivered online, your expenses are limited to whatever it costs to fulfill redemption. For example, suppose you’re offering free music downloads to people who spend $70 at a certain clothing store. Provide a website address and promo code on their purchase receipt that directs them to your download site. They can redeem your promotional incentives online, which helps to minimize your costs while exposing customers to your brand and products.

Or, suppose you want to deliver a “buy three and get one free” promotion to customers’ mobile devices. The cost of delivery is practically zero. The same is true for launching instant win games, skins promotions, offering free ringtones, and other digital promotional incentives. While the cost is low compared to traditional advertising channels, the impact on your audience is high.

Why Promotional Incentives Are Effective

Brand sponsors realized long ago that promotional incentives were a potent trigger for stimulating a response from their market. Each year, billions of dollars are spent to launch promotions that improve brand awareness, drive traffic and sales, and strengthen customer loyalty.

The reason promotional incentives are so effective is because people always enjoy the chance to receive free products they consider valuable. Whether the incentive is a free tank of gas, limited access to an online fee-based service, or free song downloads, consumers are happy to participate. In some cases, they’ll increase their purchase order or buy new products in order to take advantage of a promotion. In other cases, they’ll willingly exchange their contact information to receive your promotional incentives.

Your marketing campaigns are ultimately designed to sell your products. The challenge is to motivate your audience to buy them. Digital promotional incentives will excite your market, educate them about your products, and encourage their loyalty to your brand. And they’ll do so at a lower cost than using other advertising channels. Now is the time to explore how promotional incentives can drive traffic and increase sales for your company.

Promotional Currency is THE leading digital promotions firm, merging digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions for the promotional marketplace.  Promotional incentives such as music download promotions, ringtone promotions, mobile promotion, skins promotions and online instant win games and sweepstakes are powerful, multi-pronged promotional marketing tools build customer loyalty and drive sales.

–Cynthia Walker

Entertain your consumers with promotional incentives to differentiate your brand and boost sales through increased brand interest and customer loyalty.