What Is Promotional Video Production?

November 12th, 2011 No comments

By Kevin Alan Cohen

If you want your online business to succeed, you will need to promote and advertise it successfully, so that it will become well-known with the online community. Promotion is important as without it, your business will not be known by Internet users, resulting to fewer customers and even fewer sales transactions. That is why an Internet entrepreneur must make use of one of the many online marketing strategies in order for their business to succeed. One of the many online strategies they can use is promotional video production, which, as the name suggests, uses videos to promote a business online.

Promotional video production makes use of videos in order to promote a specific type of business and its corresponding products and services. Unlike other forms of advertisements, where it only uses texts to detail a product or service, videos are shown in place of these texts in order to further explain the business’ products and services, which makes it easier for customers to understand. Of course, not everyone can do this, as this type of online marketing strategy needs an entrepreneur to be knowledgeable about videos and video editing. However, they can still choose to opt for this strategy as long as they think they can produce a good video.

If you opt for promotional video production strategy, make sure to follow some of these guidelines: As said earlier, make it short and simple. A 3-5 minute video should suffice and should get the attention of the customers. Make sure that the video contains no incorrect information about your products and services. Misleading information might lead to confusing transactions, which will then lead to disappointed customers, translating into less profit. Make sure that your video is of good quality. No one would want to watch a video that is of poor quality. Invest on a good camera for this one.

Following these guidelines will surely help you in making your business more well-known with the online community. Practice and implement these guidelines when doing your videos and you will surely be successful in your endeavor. Of course, you should do other things as well (besides these guidelines) in order for you to truly succeed in making your business more popular and successful. Remember, these are only guidelines and what you do after will affect your online business more than just following these guidelines; promotional video production is only a tool for marketing and advertising your business online with the littlest effort possible.

Promotional video production can be a very helpful online marketing strategy if you are knowledgeable about videos and video editing, but even with little knowledge on this area, you can still produce quality videos that promote your various products and services. But you must know that this type of online marketing strategy takes time; it will take a long time before you can see the results of this marketing strategy. You might want to opt for another strategy if you can’t wait for a few weeks or months, but if you are a “slowly, but surely” type of entrepreneur, then this strategy is the right one for you!

If you are looking to grow your sales with promotional video production, contact 1SalesVideo.com today! http://1salesvideo.com/promotional-video-production

Email Marketing 7 Reasons Why Your Email is Not Being Read.

November 11th, 2011 No comments

By M.T. Smith

Yes, most of the online marketing gurus still quietly make their fortunes from the good old email box. But in a sea of email messages how do you rise to the top? Email is still king of the hill for several reasons.

An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.

Almost half of American Internet users check or send email on a typical day.

Email is popular with digital marketers, rising an estimated 25% in 2010.

Face it. We all hate opening our email box and seeing tons of spam from folks we don’t know. But, if you are honest with me and yourself, there are some emails that you DO tend to open. Typically these emails have the following things in common:

Hot Button The email matches up to something that you need, want, or have interest in that exact moment.

Good Deal Whatever the offer it was compelling enough to get your attention.

Rinse and Repeat You received the message enough times (or in different formats) that you finally paid attention to it.

Trusted Brand The offer was made by a trusted brand. Perhaps an individual or company that you have done business with in the past.

Cell Phone I know we all shudder at the thought of marketers using our cell phones for SMS or other ad messages. All we can visualize is how badly many have abused our inbox and the thought of the same happening on our cell phone is nauseating. Particularly in this case because we are paying for each SMS message in many cases. (Unless that message is for something that you really need or want).

Friends and Family If the message comes from a friend or family member it stands a 95% chance of being opened. That’s why many of the big brands use product endorsements through viral software to promote their offers — like Groupon.

Curiosity Sometimes an email headline is just so curious that we can’t help but open it. Then you have about a split second to get the readers attention before they hit the delete button.

The next time you are working on an email campaign take a few seconds and review this list to see which of these strategies you can implement.

This article was written by M.T. Smith, Partner in MoonLightWealth.Com. He has been the VP and Creative Director for several east coast ad agencies in the last 20 years. His new mystery “A Familiar Murder” is now available through Amazon. He and his team help new, and experienced, writers untangle the web and learn to mine its treasure.

Email Marketing- The Beginner’s Basics

November 9th, 2011 No comments

Hello now for the very well worn Internet marketing guru’s phrase ‘the money’s in the list’- it must be possibly the most over used metaphors used at any Internet marketing workshop or seminar. But it’s fair to say email marketing in principal is as sound as it’s ever been and will undoubtedly continue to be the case.

Believe It – “The Money’s In The List”

Build a list of hungry targeted subscribers, develop a relationship of trust with them and then email market to them with quality products and services trying always to maintain their goodwill and trust so that those on your list become repeat purchasers of further product – sounds easy and straight forward -yes? Well the conclusion is very straightforward but the ‘getting there’ is not quite so, here’s why..

Most Internet marketers understand that the concept of email marketing is to send promotion emails through to a selected and targeted list of opted in subscribers to advertise your products or services. This is simple and it gets results providing you follow some simple rules.

Here’s what’s coming In this article, we’ll look at email marketing basics and also tell you how you can make it do much more. Your emails can make all the difference when it comes to sales, but also to establishing your ‘brand’ profile in whatever niche you operate in- this is a very useful by product of email marketing.

The appeal of Email marketing is easy to appreciate; it costs you almost nothing at all to do. But To get started, you need to build a list of interested people who would like to receive emails from you. While this sounds easy, there’s more to it than meets the eye.

For example, many people don’t like getting promotional emails and consider them to be spam. Most people have spam filters in their email which can potentially divert your emails to a trash box where they’ll be ignored. This presents an extra challenge for Internet marketers who need to make sure their messages get read. Offer a Free ‘Valuable’ Report You must offer up a reason for someone to part with their email address and details otherwise you’ll simply struggle to get any to join your list. The most accepted way is to offer something of true value as a legitimate ‘bribe’ if you like – a downloadable report, audio or eBook. But beware it must be a valued giveaway not some poor quality, rubbish material otherwise you’ll get slapped very hard by people joining your list and then immediately unsubscribing because it’s poor quality – and that my friends means almost certainly they’ll not come back.

Don’t Be a Lean, Mean Selling Machine

For this and other reasons, you have no more than a tiny window to make an impact, and the correct one with your messages. You need to make a positive impression immediately so that your list members won’t ignore your emails.

Carefully Consider Your Message Content

One way to do this is to save the sales stuff for later. For now, you must immediately build trust because lets be honest these people don’t know you from Adam, why would they buy from you? How do they know your products are good? The answer is simple they don’t so to build trust give them even more valuable information. Even better, give them more for free. People love free stuff, and this is a good way to create loyalty and show that you’re not just a mean selling machine . Earning Trust is Vital I know for Sam & I we have signed up to various mailing lists from loads of ‘internet marketing gurus’ and the sales emails we get are enormous, loads and loads – now for us most of those I just delete without opening – the ones I open and read are those that come from marketers that in my book have “earnt” my trust – listen up “earnt” is the keyword here.

What’s Your Headline Writing Like?

You should also spend some time writing great subject lines for your messages. All of your recipients are going to either open the message and read more or click delete based on what they see in the subject line.

This is your even smaller window to grab their attention so make sure that it’s good. Spend some time on creating something that grabs their attention and gets them interested in finding out more.

Viral Marketing At It’s Best

During your email marketing campaign, make sure that you’re giving them high quality content and keep self-promotion to a minimum. If you spend your time and effort now giving them quality content they can use, later on when you make your sales pitch, they’ll be happy to buy from you. Great content will also help them help you by clicking the “forward” button. When this happens, your email messages go viral. This means you get even more people reading them and you didn’t even do anything at all.

Your email marketing strategies should be focused on three things. One is to give them value and establish yourself as a credible authority. The second is to create helpful messages that they’ll forward to friends. And finally, you should focus all of these efforts on making sales in the long-term. It’s important to view things in the long-term when doing this; email marketing is not a quick way to make a buck. And if you forget this your unsubscribe list will grow and grow.

Don’t Be A Waster

Listen how daft is that you put all the effort into getting someone onto your list in the first place then you go and blow it by selling to them all the time – that is just absolutely daft and stupid – don’t do it.

Once you’ve got your list, it just takes a click here or there for your messages to reach a wider audience. This is a great way to advertise your products or services so start building a list today. This is the modern-day version of “word of mouth.”

Toby Russell offers tried and tested methods to help you succeed on line.Hear my Exclusive Interview with Top Internet marketer revealing His Secrets to start & profit online plus my 94 page popular Free Special Report, available at =>

http://www.startinternetmarketingonline.com

5 Search Engine Optimisation Tips Every Beginner Needs To Know

November 7th, 2011 No comments

Search engine optimisation (SEO) is a great way to market your website and increase your exposure online. Basically SEO is the adjustment of a website so that it shows highly in the search results for a certain query.

Many people are interested in SEO, and some basic tips can easily be applied for beginners as well.

Here are 5 search engine optimisation tips for beginners:

Research

Before you start your DIY SEO campaign, you should think of the keywords your target audience is most likely to use. When choosing the right keyword, a little bit of research is in order. Tools like the Google Keyword Tool help you determine which keywords get a lot of traffic and how much competition they have. Ideally you will find a keyword that is highly relevant to your offering, has a medium to high amount of traffic and relatively low amount of competition. More advanced SEOs can also go for keywords with higher competition.

On-page optimisation

On-page optimisation means you make changes to your website itself. In particular, you want to add the keywords you have identified above in the title tag and description tag of your website. You can also add the keyword to the keyword tag on your website, although this is generally deemed less important.

Content

The content on your website should be directly related to the keyword you’re trying to rank for. Therefore the keyword should appear in the text on your website, especially in the headline, and maybe in the sub-headline. You can also add it to the first and last paragraphs of your website text. But you need to be careful not to use the keyword too often. Generally 2% is considered maximum (there fore you would be allowed to use the keyword twice in a 100 word text).

Images

When you use images you can add keywords to the description and alt tags of your images. This contributes to your on-page optimisation and compliments the SEO content you have already written.

Links

Finally you want to start building links to your website. You can start by simply bookmarking your website with services such as Digg or Delicious. Then you can add links to your website from social networking profiles, such as Facebook, LinkedIn and Twitter. Another easy way to start building links to your website is to add your website and business to local online directories, such as Dmoz, Yahoo Directory, Yelp,etc.

This is a great start to get your website SEO ready. However, an SEO strategy should always be aligned with the overall online marketing, marketing and business strategies, so make sure you contact an SEO specialist to fine tune the details.

For more information about SEO, including SEO packages for beginners and SEO reports, visit http://www.eminentonlinemarketing.com.au.

Four Social Media Marketing Myths

November 1st, 2011 No comments

Social media marketing has many myths and untruths surrounding it, usually by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them.

The Company’s Customers Do Not Use Social Media – This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing.

People Might Say Bad Things About The Company – People are saying bad things about the company already. The only difference is that by not being on social media, the company cannot know how big the problem is. Social media marketing professionals can recite case study after case study about companies that were caught completely unaware about a problem on social media for weeks or months, until the mainstream media called to ask about it. The only way to see if people are saying bad things on social media is to be on social media.

Social Media Is Not Mainstream – There are 170 million Facebook users in the United States — nearly half the population. Very few things have that level of participation, except television, radio, and newspapers (and newspapers are dwindling). By ignoring a social media marketing opportunity like Facebook because of the mistaken belief that it is not mainstream, companies are ignoring a large part of their target market.

Of the 81 million Gen Yers in this country, 96% of them are on a social network of some kind. In fact, many of them do what they can to avoid mainstream advertising, by recording TV shows and skipping the commercials. However, they can be reached via social media marketing methods, like Facebook ads. Furthermore, social media marketing professionals can also specifically target their ads to Facebook users, based on their age, sex, relationship or job status, and even geography. Companies can reach women in their 50s who live in Florida, or single men who are between 18 and 24, living in a large city. Rarely, can mainstream media achieve such targeted results.

Social Media Results Cannot Be Measured Actually, the advantage social media marketing has over mainstream marketing is that it can be easily measured with different social media monitoring tools. Not only can these analytical tools measure where something is being said about a company, it can measure the sentiment of the message, to see if it is positive, neutral, or negative.

Website analytics can even determine how many people arrive at a website, what steps they followed to get there, what pages they visited while they were at the website, and even if they made a purchase. This means that not only can social media marketing pros monitor the traffic to a particular website, they can determine what online mediums are having an impact on sales. Mainstream advertising cannot do that.

Internet marketing is not a new field — it is more than 20 years old — but there are still plenty of myths that surround it. And until these myths are disproved and social media marketing joins traditional marketing as an accepted and effective marketing channel, social media marketing pros will continue to fight this battle on a daily basis.

Rostin Ventures offers online marketing and SEO Consulting services that are affordable and drive search engine ranking through Social Media Marketing, Online Reputation Management, Social Marketing and web 2.0 communities and resources.

SEO For Online Lead Generation

October 30th, 2011 No comments

By Kevin Alan Cohen

Handling an online business on the Internet can be a tiring, but rewarding, task. You need to promote your brands, as well as your various products and services to your targeted community. This can be really hard, especially to someone who has little to no knowledge on how the Internet works. However, it is really easy, especially if you are familiar with the various online marketing strategies, which can be easy to learn even if you are a total newbie on the Internet. SEO, or Search Engine Optimization, is one of the many online marketing strategies you can use to promote your online business.

Search Engine Optimization, as said earlier, makes use of keywords and keyword phrases to promote your business on the Internet. With the right use of keywords / keyword phrases, you can ensure that you can make your online business well-known to the Internet community. However, determining the right keywords can be a hard task, especially if you don’t have the tools and the know-how on picking the right keywords. But if you have the right tools and software, you can easily make up your keywords in the fly, and use it to promote your business online without having to exert too much effort on it!

There are many different benefits of having SEO as your main online marketing strategy. These benefits range from minute benefits such as cheap and very easy to do, to the more long-term benefits such as being on the top spot (or first page on search results) for months to come. But all these benefits “benefit” your company, no matter how small or big these benefits are. These benefits will surely make your company progress and be a huge success in the future, once you get the support of loyal customers and clients that will come from successful SEO online marketing.

As mentioned earlier, SEO is significantly cheaper than most online marketing strategies. It is true; SEO is really cheap and highly effective as well, making it, as said earlier, the most favored online marketing strategy. You only need to “invest” on keywords and keyword phrases, and you’re on your way to making big profits! It doesn’t get any simpler than this, right? If you still think that’s hard, then there are tools that you can use to make it SEO marketing even easier. These tools and programs (specifically made for SEO) will definitely make your SEO marketing a whole lot easier!

Also, SEO marketing is very easy to learn, especially when compared to other online marketing strategies, such as PPC marketing wherein you will need to compute ROI rates, etc. Everyone can do it, because it only involves getting the best possible keyword for your business (also, it should be related to the business niche for it to work effectively). Easy, isn’t it? Also, you don’t need to have business knowledge for this one; rather, you only need time to do some research for it, so make sure that you invest some time for keyword research to ensure your business’ success.

What are you doing to drive targeted traffic online? SEO can deliver thousands of interested individuals and businesses to your site monthly. To learn more about denver seo services by KCC go to http://kevincohen.com/seo today!

Categories: SEO Consulting Tags: ,

Social Media Marketing – The Reality Does Not Need To Hurt

October 25th, 2011 No comments

By Jessie Andrews

Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise.

Let’s address some important issues for your company:

1. Do you know what folks are saying about your business on Social media web sites?

Every day I log into Facebook and Twitter and take a peek at what my buddies and friends are saying. It is not uncommon for my pals to write-up critiques, positives, negatives and feedback regarding an experience with a nearby business.

Surely you’ve observed Facebook status updates quoting points like “Wow! That fresh Maccas burger is the best” or “Many thanks to TNTS for their amazing assistance regarding my financial planning” and even “I really like Minilink. It saves me an hour or so travel every day!”. On the other hand, I’m also positive you have observed remarks including “Never heading again to XYZ restaurant on Cathedral St ever again. Cuisine was awful and waiting staff ended up being impolite” or “I cannot believe how bad the service ended up being done on my small vehicle by XYZ” or perhaps “Don’t visit Jims. They are too expensive and very over-rated”.

So do you know what individuals are alleging about your business? Can you deal with the concerns or thank individuals for beneficial suggestions? All of those reviews and assessments are greatly valuable to your organization. They are able to help you make knowledgeable decisions about specific items, personnel, solutions etc. This sort of data is completely invaluable to the good results of your organization.

2. Why is Social media so truthful and why is it essential to your enterprise?

Did you know that 78% of peer critiques affect folks to believe what they are saying whilst on the other hand, only 14% of individuals believe a commercial? The reason is simple – people think what peers say a lot more than they believe a sales pitch, or a enterprise advertisement. They’ve a feeling of confidence in suggestions and reviews more so than your enterprise. They understand that you will continually praise your products and services, puffing that ‘you are the best’, ‘you have the cheapest prices’ and ‘you really are a market leader’. Consumers don’t wish to know about all of this. They want evidence! They want outsider information!

Shoppers are willing to reward and criticise. It really is straightforward to publish a tweet or update a Facebook status showing an encounter with your organization. Many social networking members write-up info that is regular to daily existence i.e. “on my way to work”. They are the form of customers who definitely are not inconvenienced to publish about dealings with you. More than half of Twitter and Facebook customers put up daily – so be conscious of what exactly is said about you!

3. Social media marketing coverage drives Search Engine Optimisation (Seo)

Search engine optimization is quite simply a strategy or number of techniques used to generate your enterprise to a higher rank on major search engines, like google. Such exposure creates further site visitors to your website, increased sales and ultimately, an elevated bottom-line.

Social media marketing will support drive your Search engine optimization. Prolonged communications on Social media marketing sites will entice interest in your enterprise. Without having Social media interactions, it’s virtually unattainable to improve your Seo. The 2 move together and so are both critical to web marketing methods for your business.

Incorporating an powerful Social media marketing and Search engine optimization technique is just not a simple course of action. In very competitive industries, it could consider some months before highest outcomes are achieved. For the strategy to be sustainable, it requires ongoing focus and optimisation.

In the event you want help with Search engine optimization or Social media marketing, make sure to contact an professional. Some of your rivals currently have set up Search engine optimization and Social media methods in place. Make sure not to fall any further behind. Now is definitely the time for you to act.

For more information on Internet Marketingin particular, SEO and Social Media, you should contact an expert.

Web Design 101 – What You Need To Know

October 25th, 2011 No comments

By Kevin Alan Cohen

For an online business to succeed, you will need to promote your online business thoroughly. There are many ways of promoting your business to the online community, as there are many types of online marketing strategies. However, before you opt for any of these marketing strategies, you will need to create a website first so that you can list your many products and services on that particular page. Hence, it is important that you create a website with a good web design and web layout, as it will be very important if you want your online business to succeed in the online business world.

When making a good web design, it is best that you make it simple, but eye-catching as well. Simple layouts are good, but it will not make the users interested at it because it is just plain and simple. So it is best that you try to make it get the attention of your future customers and clients, so that you can make your online business a huge success. The following paragraphs will give you some tips on how to make a website with a good web design, and what is its importance when promoting your online business on the Internet.

Make your website easy to navigate and categorize topics accordingly and neatly. Keep the images on one page, and the videos on another. Articles should also be placed according to the different categories (or titles). Your front page should be neat and should contain all the needed information about your company and business. Links should also be put in here so that users can easily go to the page he or she needs to go. If possible, try to put it on the sides of the page so that it will not distract the viewer if he or she is reading the main content.

Try not to include unneeded details. You should not clutter your website with unneeded texts, images, or videos. This will only add up to the loading time of the website, which can be incredibly frustrating if you want to view a web page or a website. You would not want to view a website that takes a few minutes before you can view the content, would you? So try not to insert too many things on your websites and just stick with the ordinary, needed content. With that, you can effectively reduce your loading times, making it faster to load.

So now that you know that web design is extremely important (in promoting your online business), you should make sure that your website is made well and made easier for Internet users and customers to access. Doing this will not only increase your traffic and views, but will also improve your sales and profits in effect, as many people will flock onto your website. Of course, you should not neglect the content, as no matter how good the packaging is, if the content is not really good, people won’t be interested on it. Work on your web design, as well as the content so that you can keep your customers satisfied and interested.

Is your website a brochure or a sales funnel?  To learn more contact Denver web desgin by KCC.  http://kevincohen.com/web-design

Ignore Social Media At The Risk Of Your Own Business

October 24th, 2011 No comments

By Jessie Andrews

Are you involved with social media marketing in your business? If you are not, what is holding you back? The reason you should seriously think about this is you can leverage it in so many profitable ways. The article below explains three effective social media tips for business that can help you integrating it with your venture.

Be careful about where you spend your marketing time at any social site because you can quickly get lost in the crowd and become inefficient. Do not go looking for your audience everywhere including other markets because it is not cost effective in terms of the value of your time. Time with your target market is time well spent at all social media sites, and this is the one thing to keep uppermost in your mind. It really is a worthy idea to try to work as smartly as you can simply because the numbers are so huge. There is great merit when you follow a structured marketing blueprint for your social media campaigns. So pick what kind of social media platform works for you, fits perfectly and just go for it without any second thoughts.

Let’s face it, social media takes dedication, even if you’ve got a big brand you still need to give time to it to make sure your target audience understands you. There is nothing extraordinarily departing from the norm with social sites and marketing, and it seems that people distort the real picture because it is Facebook or social media. People do not want their time wasted, just like you and me, and so you can stay out of difficulties if you avoid that while helping people in a meaningful way. Do not forget to engage in optimization and testing, so that means you need scripts for tracking purposes. You need to know where you’re going, and which direction you’re headed to so that any mistakes that happen can be easily found and rectified.

You still have to do the same things as you would for any online business; know your niche audience so you can talk to them. You must know what your market wants, and then you install campaign tracking so you can measure quantities like conversions, etc. Give in your campaigns in the form of talking to your audience whether it is through exchanging of posts or answering email inquiries.

Social media can be used effectively for any business, as long as you know who your target audience is and how you’re going to approach it.

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Online Promotion Ideas for Small Businesses Which Won’t Break the Bank

October 21st, 2011 No comments

By Jan Kearney

The internet is a great tool for marketing your small business and building your brand. Often known as e-marketing or internet marketing, online promotion can be effective on a small business budget too. Online promotion ideas for small businesses need not be expensive.

Online marketing resources often require minimal monetary investment. The term free is quite deceptive – you still need to pay with your time!

Statistics from the Office of National Statistics revealed that 75% of UK internet users research businesses, products and services online before deciding to make a purchase. People don’t only purchase online but they call and visit your business premises too.

Building up a broad web presence can directly impact your bottom line, even if you do not directly sell your products online.

First, define your perfect audience and then identify how to reach them online. In other words have an online marketing plan and promotion strategy.

15 Online Promotion Ideas for Small Businesses.

1. Have a website. Promoting your business online really begins with your website. Make your website easy on the eye, clean, simple and easy to navigate. The purpose of each page on your website should be clear, what do you expect your visitors to do? Tell them.

2. Have a blog and post regularly. Weblogs are not just about celebrity gossip. Regular blog posts increases the potential to be found on the search engines and builds your brand recognition. Don’t make the mistake of trying to promote your products and services with every blog post. Think about what your ideal client would want to read.

3. Distribute a press release online. Also more accurately known as a media release, a press release allows the use of video and images. Submitting a text only press release is still a great way to get the word about your business news to a much wider audience.

4. Use the power of popular blogs in your business sector by contributing articles. Writing articles for online journals and blogs in your business sector is an ideal way to build your brand recognition. Don’t forget to include your contact details and website address in your author bio, not only can this drive traffic back to your website but it can bring in new business too.

5. Make a promotional video. Many internet users would prefer to watch a video than read from the monitor. Capture this audience’s interest with a promotional video.

6. Have a podcast channel. Podcasting is slightly more technical but worth the effort if you produce a lot of audio or video content. Just like blogging, do not send sales messages all the time!

7. Add your business details to the internet directories and review sites. Back to basics. People use a whole range of directories and review sites to find business information online. Word of mouth happens online too, ensure your business is listed on the popular review sites.

8. Encourage visitors to sign up to your newsletter and publish it often. The most powerful online promotion technique is still email when used correctly. As with all the examples in this article, your focus must be firmly on your ideal audience.

9. Piggy back on the big names, have an eBay or Amazon store. Leverage the power of the internet giants, use their store facilities to sell your products.

10. Write an ebook. Everyone has a book in them somewhere! Use it to encourage your website visitors to sign up to your newsletter or even publish online through Amazon Kindle. It’s only one small step then to publishing a real book too.

11. Publish results of a survey or case study. Your research can increase your expert status. As your results are cited in other articles and publications, you will build your brand and reputation too.

12. Get involved in the social media networks such as Facebook, LinkedIn and Twitter (no you can’t ignore social media for much longer!) Social networks are not going to disappear. In fact they are becoming increasingly important to promote your small business online. Going social is a great opportunity to interact with current and potential clients, get involved with the conversations.

13. Visit blogs and forums for your industry sector and get involved. Forums are still very popular despite the meteoric rise in popularity of the social networks. Get involved with the conversation.

14. Make it easy for people to share your content and bookmark your web pages and blog posts often too

15. Share your images on websites such as Flickr and request attribution if they are used elsewhere. Perhaps an under used technique. Image sharing sites are used regularly by internet publishers looking for free graphic content. Request a link back if your images are used.

These are just a few online promotion ideas for small businesses to get you started. Using varied media and distribution outlets has the advantage of communicating with your ideal audience using their prefered channel.

Now discover how to put several of these affordable online promotion ideas for small businesses into action. Take part in the free 7 Days-7 Ways Online Promotion Challenge  on My Local Business Online’s FaceBook Page http://facebook.com/mylocalbusinessonline (in the notes and video tabs)