B2B Marketing Promotions

Before you start a search engine optimization (SEO) campaign an agency will send you a proposal stating the best strategy for long-term success.

Using specialized software, an agency will be able to investigate whether the majority of traffic to your website is currently generated by your business name, location based variations on your company name or specific keyword phrases.

You should already have discussed a number of search phrases that would be relevant to your business during a meeting with your SEO agency of choice and this should form the basis of their strategy.

There may be limited levels of generic search terms and this will suggest that there may be an opportunity for the delivery of more traffic through non-brand specific search phrases.

Your SEO agency will research other phrases which would be useful to your business in order to compile a report see how many searches they receive per month so they can examine search density before looking at the competition.

Based on this research there are a number of options that may be suitable for your business and highly competitive search terms will require a very high level of SEO activity.

Competing for popular keyword phrases with recognized white hat SEO procedures will take a long time to have an effect, though the returns are potentially huge when high rankings are achieved.

Alternatively, you could select less specific options which are less competitive and would hopefully give better results in a shorter period, however with this options you will need to assess the relevance to your business.

Relevant keywords are crucial as many of the people performing specific keyword searches may be looking for products or services in areas that your business does not currently cover.

There is also the option to undertake a medium level campaign and focus on maximizing the opportunity with local search which are relevant to your business and experience good traffic levels.

It also helps if you currently rank for these phrases and optimizing for these will maximize your profile in this locality as well as providing better returns in the short to medium-term.

If you feel that there are any search terms which have not been researched then you should tell your SEO agency immediately as they will be able to investigate them further before proceeding with a campaign.

Always ask for evidence of SEO success before selecting an agency as this will demonstrate whether they are worth employing in the first place.