B2B Marketing Promotions

SEO consulting can help grow a company’s lead generation numbers just by virtue of making the company website found more easily on different search engines. SEO consulting agencies work to optimize a company’s website, following the different techniques and tactics that SEO experts have found to work well.

Here is how SEO consulting can help improve lead generation.

A realtor specializes in mid-century modern homes in a particular part of town. Her website is currently a few pages of the usual real estate speak about customer satisfaction, putting buyers in their new home, and pictures of happy families. But the realtor’s site does not rank well, and gets very few leads.

1) The SEO consulting professional first determines which keywords and phrases potential customers will use. They do this by checking other real estate websites, looking at the realtor’s website analytics, and using SEO tools that show the best/most used keywords other visitors use when performing similar searches.

2) Next, the SEO consulting pro will revamp the realtor’s website as needed, placing keywords in strategic areas, like page titles, headlines, and body copy. This “on-site SEO” an important part of any SEO consulting work, because this is the structure the search engines look for in order to determine what a website is about. If this important structure is missing, it is more difficult for the search engines to determine what a website is about. While it will not ruin the realtor’s chances for being found, it does make it that much harder to be found, compared to other, similar websites.

In the realtor’s case, the SEO consulting firm will recommend keywords like “mid-century modern,” the name of the neighborhood, and the name of the city.

3) Blogging is another important tool in an SEO consulting pro’s toolbox. While the SEO consulting firm may not provide this service themselves — it is either up to the client to write their own content or an professional business blogging service — they will recommend it, and can even help create the blog. For the best effort, the blog should be a part of the realtor’s website.

That is because the search engines focus on a website’s frequency and recency of updates — how often do they do it and when was the last time they did it? The more often a website is changed, the more valuable a search engine assumes it is. A blog is the easiest way to update the website, because a weekly or twice-weekly blog post will have the same effect as constantly changing the website.

For the realtor, she should blog regularly about new houses for sale, changes in the neighborhood, state of the school, new restaurants, and anything else that will mention the keywords from point number two.

4) Backlinking is another service that top-flight SEO consulting firms will provide. While on-site SEO is important, it only tells the search engines what is important. Backlinks are what tell the search engines if something is popular and important. In that sense, backlinks are like votes. The more votes something has, the more important the search engines think it is. While anyone can read a book on SEO and call themselves an SEO consulting pro, the best agencies will actually manage backlinking for their clients as well.

For the realtor, her backlinking strategy needs to include articles written by other bloggers, comments left on other blogs, and even special mentions on discussion forums and community sites.

By hiring an SEO consulting agency to handle these details, the realtor will begin to see her website climb up in the search rankings. As she climbs up the rankings, she will also see an increase in traffic to her site — that traffic represents interested home buyers and sellers. As they read through her valuable information, they will then contact her for help in buying or selling their homes. The more contacts she gets, the more opportunity she has to close sales.

SEO consulting can help other businesses grow in this same manner. It is all a matter of knowing the best and latest techniques, and knowing how to capitalize on the things that potential clients are looking for.

Rostin Ventures SEO consulting services of social media marketing, search engine marketing and reverse SEO techniques proactively brands online which will improve lead generation.

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online.

Why is YouTube so important? When people have “how to” questions where they need to learn how to do something — how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil — there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube.

Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts.

Start paying attention to the Google search results page and see what shows up near the top of the search results every time.

Videos!

And not just any videos, but the videos that are most likely to be found during a YouTube search — videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include an entire transcript of the spoken audio. Whether the video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Rostin Ventures has refined the formula for search engine ranking with Video SEO. Rostin Ventures SEO Consulting uses SEO strategies that are affordable and drive search engine ranking.

The technological advances within the last couple of years are tremendous. Everything from social media, 3G and mobile internet access to the tablet engineering points to the same direction and that is online marketing.

Search engine marketing is no longer an advantage, it’s a necessity. The key benefits of applying website marketing for your business are tremendous. You’ll be able to attract new customers, improve customer loyalty, strengthen your online reputation, promote your brand as well as lower advertising expenses to just a fraction of what traditional marketing costs.

Once we recognize the benefits of SEO, the next step you should know is what actually takes place in an SEO campaign. How does it work? Exactly where do you get visibility from? What types of media are included? These are merely some of the concerns that we are going to tackle. Here are some of the best SEO company resources which are validated to generate results:

* Market and keyword research – It is all about targeting traffic. Keyword research consists of searching for the most searched words and phrases on the internet about a specific niche. It’s very important since if you don’t get it accurately you will find yourself having little to almost no traffic to your website.

* Information – This is one more major element in producing an SEO-friendly website. Quality is the major concern here. Making as many quality information which gives value to customers will give you success. Make content that viewers will digest and gives them satisfaction.

* Press Releases – Online browsers typically devote a couple of minutes everyday to study the news headlines. Press releases are news about what is going on in the industry and what’s trending. Posting a valuable press release may end up in media such as PRWeb, Yahoo news and perhaps big news networks like MSNBC news. Just imagine how much website traffic that could lead to your website.

* Web2.0 – These websites are typically known for owning user-generated content. Some of the top web2.0 sites are squidoo.com, weebly.com and livejournal.com. An excellent service agency generates content that can draw in visitors and therefore are rerouted to your money page.

* Social bookmarking – Bookmarking is spreading your favorite sites with an online network. Those with the same hobbies and interests usually discover each others bookmarked websites. When you put the correct tags to your bookmark then this leads to another method to obtain targeted traffic.

* RSS – Rss distribution is spreading your news feed to interested visitors. If ever visitors choose to sign up for your feed they will have fresh new content from you automatically each time you publish something inside your website.

* Internet Directories – This is actually the online yellow pages for business and services. Listing your website in internet directories can lead to potential clients that are searching for potential service providers in your sector.

* Social Websites – Social networking has the greatest potential apart from search engines like Google. Websites like Facebook.com have been embraced by almost everybody. Your business’ presence in this type of media is a must.

Documents – pdf files, PowerPoint presentations and Word documents are also methods that needs to be utilized. PDF files and word documents are often turned into online magazines or e-zines that viewers can enjoy. PowerPoint slides can also be uploaded to sites and become online training resources.

* Podcasts and Videos – Videos are incredibly effective kinds of media especially if they go viral. If your videos go viral numerous viewers can view your advertisement. Youtube.com is considered the most popular online streaming site at the moment.

These are the sources that needs to be included in your criteria when searching for the best SEO company for your business. Exposing your business to different forms of media channels improves your chances of being seen by online viewers.

The mobile SEO world is deeply divided. They are deeply divided in a way that only the true geeks can deeply divide. Entire church denominations have splintered over much, much less.

What is rocking the mobile SEO world is the question of dedicated mobile websites and domains: are they important, necessary, and valuable, or are they a complete waste of time?

The argument boils down to whether companies need a mobile-specific website and a mobile-specific domain name on the .mobi platform. Should companies purchase a .mobi domain name and then a separate server to store their specially-designed mobile websites.

Mobile SEO Argument #1: Mobile Websites and Domains Are IMPORTANT – Some mobile phones have problems rendering websites, say these proponents. And mobile search engines look at websites differently than regular desktop websites. Even the users visit a website for different reasons, whether they are on a laptop or on their mobile phone.

Generally, a person who is looking at a mobile site only needs basic information, not long blocks of copy, Flash-based movies, or giant graphics that are difficult to read. They want quick information, because they are usually on the move, trying to find an address, look up an item, or decide what they should buy. They do not have the time to sit down, research, investigate, and ponder. This means their web browsing habits are different — they want fast, simple, and easy to use.

Also, a .mobi domain name is important to mobile SEO because it helps the mobile search engines determine whether to include a page in their mobile-only search results. Plus, it makes it easier for mobile SEO professionals to buy a domain that matches their most-frequently searched keywords.

This means mobile SEO professionals need to do what works for both the search engines and the mobile users. They need dedicated pages that are programmed in HTML5. They need pages that only a mobile user will want, like contact information, directions, menu, easy ordering, etc.

The benefit of this approach, say the proponents, is that it boosts mobile SEO rankings, making sure the company’s website appears at the top of the mobile search results.

Mobile SEO Argument #2: Mobile Websites and Domains Are NOT NECESSARY – These proponents argue that the modern smartphone is like a mini-computer capable of rendering any website. There is not even a need to create mobile pages on a desktop site, because the site will render beautifully on the smartphone’s web browser.

The benefit this has to the mobile SEO professional is that it saves money: no need for extra programming, extra domains, server space, and someone to manage it all. Any money that would have gone into website development and mobile SEO can instead be put into other social media marketing efforts.

The problem with his argument is that not all phones are the most up-to-date smartphones. They do not all render web pages correctly. Of the total cell phone market, only 28% of them are smartphones. And some of those phones are older and still cannot render desktop websites.

The proponents then say that if companies would only program in HTML5, then any device could read it — desktop computers, laptops, tablets, and cell phones — and this would no longer be an issue. Of course, the costs and hassles of redesigning an entire website is going to result in the same extra costs that creating a mobile website and hosting would have in the pro-mobile site argument above.

While this mobile SEO argument is not going to be resolved any time soon — at least not until all websites have begun adopting HTML5 and/or all smartphones are able to render desktop websites no matter the age. Until then, the mobile SEO professionals will hotly debate and discuss this issue for years to come.

Rostin Ventures offers affordable social media marketing services including mobile SEO that are easy to access. Rostin Ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

By Kevin Alan Cohen

If you want your online business to succeed, you will need to promote and advertise it successfully, so that it will become well-known with the online community. Promotion is important as without it, your business will not be known by Internet users, resulting to fewer customers and even fewer sales transactions. That is why an Internet entrepreneur must make use of one of the many online marketing strategies in order for their business to succeed. One of the many online strategies they can use is promotional video production, which, as the name suggests, uses videos to promote a business online.

Promotional video production makes use of videos in order to promote a specific type of business and its corresponding products and services. Unlike other forms of advertisements, where it only uses texts to detail a product or service, videos are shown in place of these texts in order to further explain the business’ products and services, which makes it easier for customers to understand. Of course, not everyone can do this, as this type of online marketing strategy needs an entrepreneur to be knowledgeable about videos and video editing. However, they can still choose to opt for this strategy as long as they think they can produce a good video.

If you opt for promotional video production strategy, make sure to follow some of these guidelines: As said earlier, make it short and simple. A 3-5 minute video should suffice and should get the attention of the customers. Make sure that the video contains no incorrect information about your products and services. Misleading information might lead to confusing transactions, which will then lead to disappointed customers, translating into less profit. Make sure that your video is of good quality. No one would want to watch a video that is of poor quality. Invest on a good camera for this one.

Following these guidelines will surely help you in making your business more well-known with the online community. Practice and implement these guidelines when doing your videos and you will surely be successful in your endeavor. Of course, you should do other things as well (besides these guidelines) in order for you to truly succeed in making your business more popular and successful. Remember, these are only guidelines and what you do after will affect your online business more than just following these guidelines; promotional video production is only a tool for marketing and advertising your business online with the littlest effort possible.

Promotional video production can be a very helpful online marketing strategy if you are knowledgeable about videos and video editing, but even with little knowledge on this area, you can still produce quality videos that promote your various products and services. But you must know that this type of online marketing strategy takes time; it will take a long time before you can see the results of this marketing strategy. You might want to opt for another strategy if you can’t wait for a few weeks or months, but if you are a “slowly, but surely” type of entrepreneur, then this strategy is the right one for you!

If you are looking to grow your sales with promotional video production, contact 1SalesVideo.com today! http://1salesvideo.com/promotional-video-production

Search engine optimisation (SEO) is a great way to market your website and increase your exposure online. Basically SEO is the adjustment of a website so that it shows highly in the search results for a certain query.

Many people are interested in SEO, and some basic tips can easily be applied for beginners as well.

Here are 5 search engine optimisation tips for beginners:

Research

Before you start your DIY SEO campaign, you should think of the keywords your target audience is most likely to use. When choosing the right keyword, a little bit of research is in order. Tools like the Google Keyword Tool help you determine which keywords get a lot of traffic and how much competition they have. Ideally you will find a keyword that is highly relevant to your offering, has a medium to high amount of traffic and relatively low amount of competition. More advanced SEOs can also go for keywords with higher competition.

On-page optimisation

On-page optimisation means you make changes to your website itself. In particular, you want to add the keywords you have identified above in the title tag and description tag of your website. You can also add the keyword to the keyword tag on your website, although this is generally deemed less important.

Content

The content on your website should be directly related to the keyword you’re trying to rank for. Therefore the keyword should appear in the text on your website, especially in the headline, and maybe in the sub-headline. You can also add it to the first and last paragraphs of your website text. But you need to be careful not to use the keyword too often. Generally 2% is considered maximum (there fore you would be allowed to use the keyword twice in a 100 word text).

Images

When you use images you can add keywords to the description and alt tags of your images. This contributes to your on-page optimisation and compliments the SEO content you have already written.

Links

Finally you want to start building links to your website. You can start by simply bookmarking your website with services such as Digg or Delicious. Then you can add links to your website from social networking profiles, such as Facebook, LinkedIn and Twitter. Another easy way to start building links to your website is to add your website and business to local online directories, such as Dmoz, Yahoo Directory, Yelp,etc.

This is a great start to get your website SEO ready. However, an SEO strategy should always be aligned with the overall online marketing, marketing and business strategies, so make sure you contact an SEO specialist to fine tune the details.

For more information about SEO, including SEO packages for beginners and SEO reports, visit http://www.eminentonlinemarketing.com.au.

By Kevin Alan Cohen

Handling an online business on the Internet can be a tiring, but rewarding, task. You need to promote your brands, as well as your various products and services to your targeted community. This can be really hard, especially to someone who has little to no knowledge on how the Internet works. However, it is really easy, especially if you are familiar with the various online marketing strategies, which can be easy to learn even if you are a total newbie on the Internet. SEO, or Search Engine Optimization, is one of the many online marketing strategies you can use to promote your online business.

Search Engine Optimization, as said earlier, makes use of keywords and keyword phrases to promote your business on the Internet. With the right use of keywords / keyword phrases, you can ensure that you can make your online business well-known to the Internet community. However, determining the right keywords can be a hard task, especially if you don’t have the tools and the know-how on picking the right keywords. But if you have the right tools and software, you can easily make up your keywords in the fly, and use it to promote your business online without having to exert too much effort on it!

There are many different benefits of having SEO as your main online marketing strategy. These benefits range from minute benefits such as cheap and very easy to do, to the more long-term benefits such as being on the top spot (or first page on search results) for months to come. But all these benefits “benefit” your company, no matter how small or big these benefits are. These benefits will surely make your company progress and be a huge success in the future, once you get the support of loyal customers and clients that will come from successful SEO online marketing.

As mentioned earlier, SEO is significantly cheaper than most online marketing strategies. It is true; SEO is really cheap and highly effective as well, making it, as said earlier, the most favored online marketing strategy. You only need to “invest” on keywords and keyword phrases, and you’re on your way to making big profits! It doesn’t get any simpler than this, right? If you still think that’s hard, then there are tools that you can use to make it SEO marketing even easier. These tools and programs (specifically made for SEO) will definitely make your SEO marketing a whole lot easier!

Also, SEO marketing is very easy to learn, especially when compared to other online marketing strategies, such as PPC marketing wherein you will need to compute ROI rates, etc. Everyone can do it, because it only involves getting the best possible keyword for your business (also, it should be related to the business niche for it to work effectively). Easy, isn’t it? Also, you don’t need to have business knowledge for this one; rather, you only need time to do some research for it, so make sure that you invest some time for keyword research to ensure your business’ success.

What are you doing to drive targeted traffic online? SEO can deliver thousands of interested individuals and businesses to your site monthly. To learn more about denver seo services by KCC go to http://kevincohen.com/seo today!

Social media SEO has increased in importance, thanks to some changes in Google’s algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm — in other words, the more connections a person has, the more likely some of their material they have read or recommended will show up in the person’s search engine results page.

And social media SEO looks like it is going to become more important with the introduction of new tools like Google+.

For example, Craig is looking for information on vacuum cleaner repairs, they do a Google search for the term “vacuum cleaner repairs.” If Craig is not logged in to Google, or does not have many connections, Google will present him with the most objective posts that rely on the typical search engine optimization techniques. He will most likely be presented with the best optimized site about vacuum cleaner repairs.

But, if Craig is active on social networks like Twitter, is connected to a lot of people on Google+, and even has someone in his Google Contacts list, Stacy, who has a keen interest in vacuum cleaner repair shops, then anything Stacy has said about vacuum repair is going to appear on Craig’s search engine results. If Stacy has left a comment on a vacuum repair page, or shared a vacuum repair blog post, or even written a vacuum repair blog post herself, then her results will show up on Craig’s page.

This will have two positive effects on social media SEO. One, the more connections a business has with potential customers, the more likely they are to show up on the search engine results page. And two, people who write blog posts about vacuum repair can finally show their faces in public without being embarrassed.

Social media SEO takes advantage of the connections between a searcher and their networks, because people tend to believe and trust testimonials and opinions of their friends more than they do of complete strangers. But they believe and trust testimonials of complete strangers over the information provided by traditional marketers.

The implications of this for traditional marketers is that they may no longer bark at their customers with new special offers and promises of big savings and crazy prices. Customers are no longer looking, at least on social media, for typical marketing behavior. They are skipping TV advertisements, leaving commercial radio for satellite radio and Internet radio, and blocking ads on websites with software, all to avoid being slimed with traditional advertising methods.

These days, customers want relationships with their companies. They want to hear from companies they trust, and that have provided value to them in the past. They want to connect with companies that will not send them constant advertisements or pester them with needless communication. They would rather work with companies who help them answer questions, solve problems, and help them fix issues.

This means that for social media SEO to truly work, businesses need to connect with potential customers via social networks like Google+, Twitter, and Facebook (if appropriate), and communicate with them in the manner they want, not the way the marketing department thinks it should be. The businesses need to create a valuable newsletter, add people to their email list, and ask them to add the business email address to their white list. They also need to frequently write blog posts that address different questions and problems these potential customers are facing.

As these businesses connect with these customers via social media, it also means the business will show up with a high search rank whenever these customers do a search for a topic the business can handle.

Rostin Ventures has refined the social media SEO formula and offers affordable social media marketing services that are easy to access. Rostin ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

By Kevin Alan Cohen

If you have a business, your goal is to make money. It doesn’t matter whether you are B2B or B2C, online or offline, a product or service company. Everyone has the same issue: sales. Sales are the lifeline for any business. And all of the businesses I have worked with have sales problem. It doesn’t matter whether you are start-up or a Fortune 500 business, you need more sales.

What is SEO?

SEO or search engine optimization is the process of increasing a website’s visibility in search engines, such as Google, Yahoo, and Bing. The SEO process includes: -How you code a page with page titles, Meta tags, Alt tags, etc. -How you write a page with respect to keywords (keyword optimization) -And link building from 3rd party sites.

The first two processes above are called On Page SEO. The last process, link building, is called Off Page SEO. All of these factors are analyzed by secret search engine algorithms, and the result of this analysis is the respective page ranking or SERP.

How Does SEO Work?

Currently, billions of searches are done on Google each month. It is estimated that 60% of those people do not search beyond page 1 after they get the search engine results. Also, 42% of people searching click on the first result they see on Google, Yahoo, or Bing! In short, if you are page 1 and ranked 1 for any given search term, 25% of that addressable market is clicking on your link!

A Word of Caution

The SEO process is not inherently hard to do, but it does take time. Google rarely ranks a new site or a rising site to page 1. We tell our clients that SEO is a 3-12 month commitment to get quality results that will last. The search engines can detect unnatural links, so you will be penalized for building links too quickly. In addition, you have to be prepared to create a lot of content. Google loves content. Also, there is increased competition daily, as more and more business put resources into their online efforts. Lastly, SEO is moving target. Yes, you will increase your rankings if you do the right SEO tactics, but you cannot control your competitors or Google.

Conclusion

SEO is a must for any business that generates sales or leads online. Just remember to do your homework and be prepared for a journey. Rome was not built overnight…neither will your search engine rankings!

Are you looking to drive target traffic, covert leads into sales, and create profit from you online marketing efforts? If so, contact KCC to learn about SEO, social media, PPC, and web design.

Why does your company have a blog? Is it because that’s what a social media guru or pushy online marketer told you to do, set one up? Is it because you genuinely have a really good time in your office and you want to share pictures, videos and fun editorial your staff develops with your readers? Is it because someone in your office is constantly reading cutting-edge news that he/she believes other people would benefit from? Or maybe you’re using your blog to educate readers on aspects of your industry and what you do in a regularly updated and informal way.

Whatever the reason, a company blog has the potential to generate a lot of traffic to a website and build trust and interest amongst readers/potential clients. It is therefore worth designing it in a way that will draw people’s attention to its most important parts, and to where they can easily find what they’re looking for. Web agency Headscape’s founder, Paul Boag makes a few suggestions as to how to achieve this.

1. New User Guides: Keep new blog visitors on your site as long as possible by providing them with the exact information they need. Create a guide that speaks to your readers needs. If, for instance, you are a web design agency you might create A Guide for Getting the Most Out of Your Web Presence. You could then list a few types of clients and lead them to relevant information within your website, i.e. “Are you a small business in need of a website?”; “Are you an online retailer in need of an ecommerce platform?”; “Are you looking to optimise your website?” Readers will appreciate being lead step-by-step through a process that feels foreign to them. Moreover, the information and solutions you’re providing them with are your own.

2. Highlighting Feature Posts: Typically the homepage of a blog is a chronological list of its most recent posts. Why not amend this to include most popular posts or older posts that deserve being featured again? Recent posts aren’t necessarily the ones you’ll want your readers to be focusing all of their attention on, with a slight design adjustment you can decide what is emphasised. Moreover, it is well worth including a ‘popular posts’ section within your sidebar.

3. Related Posts Plugins: Related posts might be the most common way of encouraging users to explore your archive. By embedding this plugin into your blog structure, you are increasing the chances of readers staying on your site longer and engaging with your content more.

Clearly, having an effective blog requires more than a strong content strategy. When it comes to the web, it’s important not to leave readers to their own devices, if you want results, you’ll have to help lead them to where you want them to go.

Adaptive Consultancy is a London-based digital agency specialising in web development, design, ecommerce and internet marketing. Services include SEO, paid search, email and social media marketing. More on web design and marketing visit http://www.adaptiveconsultancy.com/website-design